Austin Funeral & Cremation Services, Nashville funeral homeEntrepreneur Profile – Carol Austin
Austin Funeral & Cremation Services

Thursday, September 29, 2011 • The News • Page 24

Owner: Carol Austin      Year opened: 2007

In a most difficult time of one’s life – the loss of a loved one – Austin Funeral & Cremation Services is there to provide families with compassionate care and personalized service.

Austin Funeral & Cremation Services is a family owned, full service funeral establishment that serves the Brentwood, Franklin and Nashville areas. “We specialize in providing compassionate care to both the living and deceased, and planning meaningful tributes to help families honor the lives of their loved ones,” said Owner Carol Austin. They also provide pre-arrangement services for families who would like to plan before a loved one passes away.

Though families are welcome to come to their office in Brentwood, Austin Funeral usually goes to a family’s home to make the arrangements for a funeral or memorial service.“From the moment we are notified there has been a death, we begin the process of taking a family’s loved one into our care and assisting that family through the many decisions that must be made –from planning the funeral or memorial service to caring for the body of the deceased,” Austin said.

Austin has previously worked as a funeral director, community relations coordinator and pre-need counselor for corporately owned funeral homes in Brentwood and Nashville. She and her husband opened their own business in 2007 to be able to provide personalized service to the families of their community at an affordable price.

Austin herself is no stranger to loss – just months after opening Austin Funeral & Cremation Services, her husband passed away. “After Rick died, I knew the greatest way I could honor his life was to continue our family business by serving other families of our community. This is exactly what he would want me to do.” Despite her own personal hardship, Austin and her staff have served over 200 families with funeral and cremation services.

Austin said the biggest reward in owning her own business is being able to set the tone for how they treat each family served – they have tried to create a culture that enables them to not only meet the needs of grieving families, but exceed their expectations. “Our staff will go the extra mile to ensure that each detail is taken care of to the very best of our ability,” she said. “We personally care about every family served. There is no greater reward than to help a family honor their loved one.”

To aspiring entrepreneurs, Austin advised they should learn everything they can about the business, identify the target clientele, and learn to meet their needs and exceed expectations. “Anyone can offer goods and services, but at the end of the day, what will set you apart is how you treated your customers,” Austin said.

Austin Funeral & Cremation Services is located at 5115 Maryland Way in Brentwood. Visit AustinFuneralService.com or call 615-377-0775 for more information.

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